RevOps Tools and Calculators
Calculators and downloads to pressure-test your pipeline, unit economics, and growth math before your next planning cycle.
When you’re ready to turn the numbers into a plan, let’s talk.
Description: Work backward from your revenue target to the pipeline you actually need.
Most teams eyeball coverage and come up short by mid-quarter. This shows the real numbers: the pipeline dollars required, the opportunities and meetings behind them, and the weekly pace to stay on track. Most B2B teams aim for 3x to 4x coverage, though your real number is the inverse of your win rate.
How to use it: Toggle annual or quarterly, then enter your revenue target, average deal size, win rate, meeting-to-opportunity rate, and sales cycle. You will see the pipeline you need, your implied coverage ratio, and the number of new opportunities to source each week to meet it.
Pipeline Coverage Calculator
Work backward from your revenue target to the pipeline you actually need.
Description: See whether each customer pays back the cost to win them.
Enter four numbers and get an instant read on your unit economics, including whether your LTV to CAC ratio is healthy, thin, or quietly losing money on every deal. A ratio of 3:1 or higher is the widely accepted 3:1 benchmark for healthy SaaS unit economics.
How to use it: Enter your annual contract value, gross margin, customer acquisition cost, and annual churn. The tool returns your LTV to CAC ratio with a plain-language verdict, plus lifetime value, CAC payback period, and average customer lifetime.
Deal Economics Calculator
See whether each customer pays back the cost to win them.
Description: Your calendar is the real cap on founder-led revenue.
This tool shows the ceiling hiding in your own selling hours: the most revenue you can personally carry, how far short of your target that leaves you.
Founder-led sales don’t stall because of effort. They stall because one person cannot scale. Research on the move from founder-led to a repeatable sales model is clear that the handoff is where most growth-stage companies break.
How to Use it: Enter your annual revenue target, average deal size, the hours per week you personally spend selling, your hours per closed deal, and the share of deals that still need you to close.
The tool returns your founder-led revenue ceiling, how many deals you can personally close in a year, the share of your target you can actually reach, and the number of selling hours per week it would take to hit your target on your own.
Founder-Led Sales Ceiling
See the revenue cap hiding in your calendar.
Based on 46 selling weeks per year. Directional, meant to start a conversation.
Description: Revenue rarely leaks where you think it does.
This tool maps your full funnel, from leads to closed-won, and shows the conversion rate at every stage, so the weakest one is impossible to miss.
It flags your biggest leak, then quantifies how much fixing that single stage is worth in additional deals and revenue. Most teams chase more leads when the real problem is a stage that quietly kills the deals they already have.
Sales leaders have long understood that win rate and stage conversion are the truest measures of pipeline health.
How to Use It: Enter your deal counts at each stage: leads, qualified, meetings, proposals, and closed won.
The tool calculates your conversion rate between every stage, your overall win rate, and highlights the stage where you lose the most.
Set your average deal size and use the slider to see how many more deals and how much more revenue you would capture by improving your weakest stage.
Win Rate & Stage Conversion
Find the stage where your deals quietly die.
Conversion is each stage divided by the one before it. Directional, meant to start a conversation.